How rules change the price

When you build a challenge, Runtiler prices it from its rules and shows you the price as you go. You can't raise it to earn more per sale or lower it to sell more. The only way to change the price is to change the rules.

This keeps prices honest in both directions. Two people who build the same rules at the same time see the same price, and a challenge can't look generous and sell cheaply: its price shows what its rules offer.

• The minimum is $10. No challenge costs less.
• Whole dollars. A price is always a whole number of dollars.
• Kept once created. A challenge keeps the price it was created at, unless Runtiler improves its pricing and prices it again. Buyers pay the current price, before any discount code. An account already bought never changes.
• Two prices for the fee refund. Each set of rules has a price without the fee refund and, where a refund can be covered, one with it. The editor shows the one that matches your choice.

The method behind the price stays on Runtiler's servers. What you see is the result.

A challenge's price reflects how much traders can earn under its rules. Rules that make rewards more likely, larger or sooner raise it. Rules that make them less likely, smaller or later lower it.

That's the whole idea. You don't need a formula to use it: if a change makes the challenge easier to pass or more generous once funded, expect the price to go up.

• A bigger account size. Every reward is bigger in dollars.
• Fewer steps, or instant funding. Fewer hurdles before rewards start.
• Lower targets.
• A larger max loss, or a static one instead of trailing. Lock at starting balance on a trailing max loss also makes it more forgiving.
• No daily limit, a larger one, or one that pauses instead of ending the account.
• No time limit, or a longer one.
• Fewer minimum trading days, or counting any day with a trade.
• No consistency rule, or a looser one.
• A higher reward split.
• More frequent claims, or a lower minimum claim.
• The fee refund.

The same list the other way round: a smaller size, more steps, higher targets, a smaller or trailing max loss, a tighter daily limit that ends the account, a shorter time limit, more trading days or only profitable ones, a stricter consistency rule, a lower split, less frequent claims, a higher minimum claim, and no fee refund.

The account type, Standard or Raw, changes what trades cost, and that can move the price a little in either direction.

The list above shows directions, not sizes. How much one rule moves the price depends on the others.

• A higher split matters less if the steps before funding are hard to pass.
• A looser daily limit matters less if the max loss is already tight.
• Strict rules on a small size can all land on the $10 minimum, so tightening further changes nothing.

Some changes barely move the price, and a few move it more than you'd expect. The editor shows you which, as you go.

With the fee refund on, a trader's first reward also pays back what they paid for the challenge. It's the price actually paid, after any discount code. For example, a buyer who pays $72 for an $80 challenge with a 10% code gets $72 back with their first reward.

Because those refunds are paid on top of rewards, a challenge with the fee refund costs more. On very generous rules, there may be no price that can cover a refund. Then the editor dims the switch, and you can leave it off. See Fee refund.

• The price appears once you've picked a size and a challenge type, and you need to be signed in to see it.
• Each time you change an answer, the control you changed shows how much it moved the price, for example "Price +$7".
• You can save a draft and come back to it. If trading costs change before you buy, a draft can be priced differently when you return. If that happens at checkout, you see "The price changed. Nothing was charged." and can look at the new price before you buy.

A good habit is to build the challenge you want first, then look at the price and adjust the rules that matter least to you.

Your share comes from the price. You earn 10% of each sale from your first, and 15% from 100 sales. On a $120 challenge, that's $12 a sale, or $18 once you've made 100 sales. Partners earn an agreed share of 10% to 20%.

A higher price earns more per sale but may sell less often. A lower one sells to more traders but earns less on each. Since the price follows the rules, choose rules you'd be glad to trade yourself, and the price will follow. Creating a challenge people want covers the rest.

If a challenge looks cheap, check what makes it cheap: usually a high target, a tight or trailing max loss, a short time limit or a strict consistency rule. If it looks expensive, see what you get for it. Either way, the rules are shown in full before you buy, and the price of an account you've bought never changes. If you change your mind, you can get the price back until your first trade on that account: see Refunds.

The exact rule for prices is in How prices are set.